Last week i had a personal rant about Facebook home in part I of this two part Facebook home series . I wonder if many of you have come to terms with some of the issues and pointers i raised. Well this a follow up feature to elaborate more about my thoughts on facebook future mobile plans and if and why google cares about it all.
Facebook’s plans for mobile domination
I think Facebook has done something that Google can only dream of doing, Google has been trying to cater to simplicity for the entry user and I don’t think they have been successful at that. So for me it’s not just about Facebook or the social network, this is about, that fact that in the process of trying to become a dominant player in mobile Facebook is trying to leverage their core audience , who are the people who don’t care much about tech. This could always go haywire and expand, imagine Facebook comes out with an App Store and throws it into its Facebook home experience which will completely by pass the Android Market store. Do you have an idea what this will do for Facebook? You guys have to understand that this is huge; it’s not about Facebook the social network it’s about Facebook really rising to complete with Google and Apple. In a nutshell it’s their plan for mobile world domination. This is the cleverest and smart thing I have seen in a long time. Now they have the ability to extend their influence to over 1 billion Android smartphones with their a billion subscribers. Ultimately it’s a matter of power and I think right now Google just got the finger from Facebook.
Does Google care?
The bigger question to ask is whether Google cares about the Facebook home. The answer is a definite YES, because it directly attacks Google Plus, and Google Plus is what Google cares about and not Android. If you thought Android is what Google cares about you are sadly mistaken. Android was just a means for Google to get mobile and you now know they can do whatever they want with it. Another reason why Facebook home is a threat to Google is that there is no such thing as a sleek implementation of social networking on any of the Google services. Google plus is great and I love it dearly but its not nearly as sleekly implemented into Android ever, even in stock Android with the Nexus the way Facebook has done for the Facebook home. By the way and for the record, not everyone will find Facebook home appealing, infact if you check on the Play store it has a poor rating of abou 2.2/ 5 starts as shown below.
But i assure you even core Facebook fans could find it to be a little bit too much for them and they would be okay going into the app and not having to bring the app on top to the homescreen.
Is there Potential?
Am not even remotely suggesting or predicting the success of Facebook home, but there is a lot of potential, as Facebook made a smart calculated move. Technically and design-wise very well done, this is all very good and Facebook took us by surprise.
Another question I asked myself is to what extent will Facebook allow other apps to integrate deeply into home? Will they allow tweets in there or HTC’s blink feed? Seems there are certainly so many places Facebook could go to expand on their home experience. One thing I felt really strongly about and I hope they implement it soon is that they need to integrate their new Bing powered search engine called graph search.
Another aspect to this is app is the amount of data Facebook has access to as they will know which apps you are running, how often you running them and when you are running them. So they can actually preempt things; imagine if they start to be successful and they are worried about Google closing Android down and they need their own mobile OS, now Facebook will know which apps people use the most. All they have to do is pay these developers so that they can port these apps to whatever their new OS they come up with. Also I can see Google implementing a tight integration of Google plus with Stock Android as a response to Facebook home. Although that would be such a reactionary move if it happens. And ultimately here is the take away for me; Samsung is even more screwed in all of this because they have none of this. They don’t have an ecosystem, they don’t have data about you unlike Apple and Google, but Facebook has the most data about you for example what you like, what you do, etc.
If you think for a second that smart devices can’t know about you and be smart, then that’s not the future. The future we have seen is Google Now, and I think eventually Facebook will get to that, where the phone knows you so well it anticipates what you are doing and gives you helpful advice. Whether that’s creepy or not, that’s not for me to decide that’s for all of you to decide. But when I see the Facebook home Advert, I find it creepy but I can see lots of young people out there who find this awesome. Am sure the much younger demographic doesn’t even think twice about what Google and Facebook is gathering about them.
So Facebook home is not for me even if am a Facebook fan, i had to uninstall it within two weeks of testing it. Give it a try and tell us what you thinkHits:2715